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Ask users for Feedback

Overview

Use this pattern when you need to prompt your users to give feedback about a live service.

Conduct user research to find out where your users would most likely want to provide feedback. This is usually after they have submitted their answers at the end of a mandatory questionnaire.

When not to use this pattern

If you need to gather feedback as part of a service's alpha or beta phase, use the phase banner.

How to use this pattern

This pattern uses the following components:

The feedback pattern has three parts:

  • Feedback call to action
  • Feedback form
  • Feedback confirmation

Feedback call to action

Use the feedback call to action under a meaningful heading to provide a link to the feedback form.

Do not ask users for feedback on every page or in the middle of a transaction or mandatory questionnaire.

User research studies found that users:

  • prefer to give feedback at the end of a process
  • would not give feedback to report technical issues

The link in the feedback components call to action should open another page with your feedback form on it.

Example Feedback Call To Action contents

Nunjucks

{% from "components/feedback/_macro.njk" import onsFeedback %}
<div class="ons-grid">
    <div class="ons-grid__col ons-col-8@m">
        {{
            onsFeedback({
                "heading": "What do you think about this service?",
                "headingClasses": 'test',
                "content": "Your comments will help us make improvements",
                "linkUrl": "#0",
                "linkText": "Give feedback"
            })
        }}
    </div>
</div>

Nunjucks macro options

NameTypeRequiredDescription
idstringfalseThe HTML id attribute of the feedback container
classesstringfalseClasses to be applied to the feedback container
headingstringtrueText to show in the heading of the feedback component
headingLevelintfalseNumber used to determine the heading level to ensure it has the correct semantic order on the page. Defaults to 2
headingClassesstringfalseClasses to be applied to the heading element
contentstringtrueThe text content for the body of the feedback call to action
linkUrlstringtrueThe URL of the feedback form
linkTextstringtrueThe text for the feedback call to action link

HTML

<div class="ons-grid">
  <div class="ons-grid__col ons-col-8@m">
    <div class="ons-feedback">
      <h2 class="ons-feedback__heading test"> What do you think about this service? </h2>
      <p class="ons-feedback__content">Your comments will help us make improvements</p>
      <a href="#0" class="ons-feedback__link">Give feedback</a>
    </div>
  </div>
</div>

Feedback form

A single-page form asking users to enter their feedback and select a category.

Example: Feedback form contents

Nunjucks

{% extends "layout/_template.njk" %}
{% from "components/radios/_macro.njk" import onsRadios %}
{% from "components/textarea/_macro.njk" import onsTextarea %}
{% from "components/button/_macro.njk" import onsButton %}
{%
    set pageConfig = {
        "header": {
            "title": "Survey title",
            "mastheadLogoUrl": "#0"
        },
        "breadcrumbs": {
            "ariaLabel": 'Back',
            "itemsList": [
                {
                    "url": '/',
                    "id": "back-example-feedback-form",
                    "text": 'Back',
                    "attributes": {
                        "data-attribute": "Example attribute"
                    }
                }
            ]
        },
        "footer": {
        }
    }
%}
{% block main %}
    <h1>Give feedback about this service</h1>

    {{
        onsRadios({
            "legend": "Select what your feedback is about",
            "name": "feedback-type",
            "radios": [
                {
                    "id": "questions-example-feedback-form",
                    "label": {
                        "text": "The questions",
                        "description": "For example, questions not clear, answer options not relevant"
                    },
                    "value": "questions",
                    "other": {
                        "otherType": "select",
                        "id": "other-select-feedback-form",
                        "classes": "ons-input--block",
                        "name": "topic",
                        "label": {
                        "text": "Question topic"
                        },
                        "options": [
                            {
                                "value": "",
                                "text": "Select an option",
                                "disabled": true,
                                "selected": true
                            },
                            {
                                "value": "general",
                                "text": "General"
                            },
                            {
                                "value": "people-who-live-here",
                                "text": "People who live here"
                            },
                            {
                                "value": "visitors",
                                "text": "Visitors"
                            },
                            {
                                "value": "household-accommodation",
                                "text": "Household and accommodation"
                            },
                            {
                                "value": "personal-details",
                                "text": "Personal details"
                            },
                            {
                                "value": "health",
                                "text": "Health"
                            },
                            {
                                "value": "qualifications",
                                "text": "Qualifications"
                            },
                            {
                                "value": "employment",
                                "text": "Employment"
                            }
                        ]
                    }
                },
                {
                    "id": "design-example-feedback-form",
                    "label": {
                        "text": "Page design and structure"
                    },
                    "value": "design"
                },
                {
                    "id": "general-example-feedback-form",
                    "label": {
                        "text": "General feedback about this service"
                    },
                    "value": "general"
                }
            ]
        })
    }}
    {{
        onsTextarea({
            "id": "feedback-textarea-example-feedback-form",
            "name": "feedback-text",
            "width": "30",
            "label": {
                "text": "Enter your feedback",
                "description": "Do not include confidential information, such as your contact details"
            },
            "charCheckLimit": {
                "limit": 1000,
                "charCountSingular": "You have {x} character remaining",
                "charCountPlural": "You have {x} characters remaining"
            }
        })
    }}
    {{
        onsButton({
            "text": "Send feedback",
            "classes": "ons-u-mt-l"
        })
    }}
{% endblock %}

      {% block scripts %}
        {% from "components/embeddable/macro.njk" import embeddable %}
        {{ embeddable() }}

        <style>
          body {
            height: auto;
          }
        </style>

        <script src="{{ site.baseUrl }}js/main.js?t={{ cacheTime }}"></script>
      {% endblock %}
    

HTML

<!doctype html>
<html lang="en">

  <head>
    <meta charset="utf-8" />
    <meta http-equiv="X-UA-Compatible" content="IE=edge" />
    <meta name="viewport" content="width=device-width, initial-scale=1" />
    <title>Example: Feedback form</title>
    <link rel="stylesheet" href="https://cdn.ons.gov.uk/sdc/design-system/72.0.1/css/main.css" />
    <link rel="stylesheet" media="print" href="https://cdn.ons.gov.uk/sdc/design-system/72.0.1/css/print.css" />
    <meta name="theme-color" content="#206095" />
    <!-- Open Graph -->
    <meta property="og:type" content="website" />
    <meta property="og:url" content="" />
    <meta property="og:title" content="" />
    <meta property="og:image" content="https://cdn.ons.gov.uk/sdc/design-system/72.0.1/favicons/opengraph.png" />
    <meta property="og:image:type" content="image/png" />
    <meta property="og:image:width" content="1200" />
    <meta property="og:image:height" content="630" />
    <meta property="og:description" content="" />
    <meta property="og:site_name" content="Survey title" />
    <meta property="og:locale" content="en" />
    <!-- Favicons -->
    <link rel="icon" type="image/x-icon" href="https://cdn.ons.gov.uk/sdc/design-system/72.0.1/favicons/favicon.ico" />
    <link rel="icon" type="image/png" href="https://cdn.ons.gov.uk/sdc/design-system/72.0.1/favicons/favicon-32x32.png"
      sizes="32x32" />
    <link rel="icon" type="image/png" href="https://cdn.ons.gov.uk/sdc/design-system/72.0.1/favicons/favicon-16x16.png"
      sizes="16x16" />
    <link rel="mask-icon" href="https://cdn.ons.gov.uk/sdc/design-system/72.0.1/favicons/safari-pinned-tab.svg"
      color="#000000" />
    <link rel="apple-touch-icon" type="image/png"
      href="https://cdn.ons.gov.uk/sdc/design-system/72.0.1/favicons/apple-touch-icon.png" sizes="180x180" />
    <link rel="manifest" href="https://cdn.ons.gov.uk/sdc/design-system/72.0.1/favicons/manifest.json" />
  </head>

  <body>
    <!-- prettier-ignore-start -->
    <script>
      document.body.className = ((document.body.className) ? document.body.className + ' ons-js-enabled' :
        'ons-js-enabled');
    </script>
    <!-- prettier-ignore-end -->
    <div class="ons-page">
      <div class="ons-page__content">
        <a class="ons-skip-to-content" href="#main-content">Skip to main content</a>
        <header class="ons-header" role="banner">
          <div class="ons-browser-banner">
            <div class="ons-container">
              <p class="ons-browser-banner__content">
                <span class="ons-browser-banner__lead">This website no longer supports your browser.</span><span
                  class="ons-browser-banner__cta"> You can <a class="ons-browser-banner__link"
                    href="https://www.ons.gov.uk/help/browsers">upgrade your browser to the latest version</a>.</span>
              </p>
            </div>
          </div>
          <div class="ons-header__top">
            <div class="ons-container">
              <div
                class="ons-header__grid-top ons-grid ons-grid-flex ons-grid-flex--between ons-grid-flex--vertical-center ons-grid-flex--no-wrap ons-grid--gutterless">
                <div class="ons-grid__col ons-col-auto"><a class="ons-header__org-logo-link" href="#0">
                    <div class="ons-header__org-logo ons-header__org-logo--large">
                      <svg class="ons-icon--logo" xmlns="http://www.w3.org/2000/svg" width="208" height="20"
                        viewBox="33 2 552 60" aria-labelledby="ons-logo-en-alt" role="img">
                        <title id="ons-logo-en-alt"> Office for National Statistics homepage </title>
                        <g class="ons-icon--logo__group ons-icon--logo__group--secondary" fill="#a8bd3a">
                          <path
                            d="M0,34.6c.8-1.69,1.39-3,2.32-4.6A38.28,38.28,0,0,1,0,23.4V34.6M5,3S0,3,0,9.25v1A62.12,62.12,0,0,0,4.2,27a43.77,43.77,0,0,1,9.42-10.79C21.69,9.21,31.16,5.13,45.9,3Z" />
                        </g>
                        <g class="ons-icon--logo__group ons-icon--logo__group--primary" fill="#003c57">
                          <path
                            d="M53.06,6.42C36.2,8,24.68,12.92,16.43,20.07A41.46,41.46,0,0,0,6.4,32.2C12.87,44.93,28.88,57,46.6,57H47s6.32.21,6.32-6.91V6.36a1.22,1.22,0,0,1-.26.06M9.72,42.67a44.25,44.25,0,0,1-5-7.42A80.59,80.59,0,0,0,0,46.38V56.91L31.06,57c-9.83-3-15.74-7.64-21.34-14.3" />
                        </g>
                        <g class="ons-icon--logo__group ons-icon--logo__group--text" fill="#003c57">
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                            d="M82,47.49c-9.07,0-13.13-7.51-13.13-16.77S72.91,14,82,14s13.1,7.61,13.1,16.77S91.1,47.54,82,47.54m0-30.91c-6.69,0-9.07,7.33-9.07,14.05s2.16,13.9,9.07,13.9,9-7.28,9-13.9-2.34-14-9-14" />
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                          d="M331.91,17.43a3,3,0,0,1-3.15-2.81,3.17,3.17,0,0,1,6.31,0,3,3,0,0,1-3.16,2.81m-2.72,4.38h5.44V47.13h-5.44Z" />
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                          d="M403.18,47.79c-7.43,0-10.94-3-10.94-7.81,0-6.8,7.13-8.64,15.6-9.39V29.13c0-3.47-2.37-4.51-5.83-4.51a18,18,0,0,0-6.87,1.46L393.89,23A24,24,0,0,1,403,21.15c5.62,0,9.94,2.3,9.94,8.78V46a22.71,22.71,0,0,1-9.76,1.83m4.66-14.67c-6.27.67-10.46,1.84-10.46,6.73,0,3.42,2.43,4.88,6.23,4.88a10.09,10.09,0,0,0,4.23-.84Z" />
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                        <path
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                          d="M559.83,47.69c-5.31,0-7.35-3.43-7.35-6.86V25.09h-3.54V21.81h3.54V16.12l5.4-1.5v7.19h4.93v3.28h-4.93V40.55a3.27,3.27,0,0,0,3,3.52h.48a5.64,5.64,0,0,0,1.47-.23v3.33a7.72,7.72,0,0,1-3,.52" />
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                          d="M569.77,17.43a3,3,0,0,1-3.15-2.81,3.17,3.17,0,0,1,6.31,0,3,3,0,0,1-3.16,2.81m-2.72,4.38h5.44V47.13h-5.44Z" />
                        <path
                          d="M588.14,47.79c-6.23,0-11-5.08-11-13.35s4.88-13.29,11-13.29A10.51,10.51,0,0,1,594.66,23l-1.21,3a6.87,6.87,0,0,0-4-1.22c-4.4,0-6.69,3.81-6.69,9.49s2.63,9.59,6.61,9.59a6.74,6.74,0,0,0,4-1.28L594.7,46c-1.12.94-3.33,1.84-6.56,1.84" />
                        <path
                          d="M605.1,47.79A15.9,15.9,0,0,1,597.45,46l1.42-3.47A10.54,10.54,0,0,0,604.4,44c2.77,0,5-1.78,5-3.94,0-6-11.1-3.2-11.1-11.47,0-3.76,3.37-7.42,8.85-7.42a13.49,13.49,0,0,1,7.1,1.83l-1.42,3.14a8.42,8.42,0,0,0-4.63-1.45c-2.8,0-4.53,1.69-4.53,3.62,0,5.64,11.32,3.14,11.32,11.6,0,4-3.85,7.9-9.89,7.9" />
                      </g>
                    </svg>
                  </a>
                </div>
              </div>
            </div>
          </div>
        </div>
      </footer>
    </div>
    <!-- prettier-ignore-start -->
    <script>
      (function() {
        var s = ['https://cdn.ons.gov.uk/sdc/design-system/72.0.1/scripts/main.js'],
          c = document.createElement('script');
        if (!('noModule' in c)) {
          for (var i = 0; i < s.length; i++) {
            s[i] = s[i].replace('.js', '.es5.js');
          }
        }
        for (var i = 0; i < s.length; i++) {
          var e = document.createElement('script');
          e.src = s[i];
          document.body.appendChild(e);
        }
      })();
    </script>
    <!-- prettier-ignore-end -->
    <div class="embeddable"></div>
    <style>
      body {
        height: auto;
      }
    </style>
    <script src="/js/main.js?t=1732268687213"></script>
  </body>

</html>

Feedback confirmation

When the user has submitted the feedback form, display a thank you message at the top of the page they launched the feedback form from, using the success panel.

If you need to show the thank you message on another page, you should always provide a link back to the page they launched the feedback form from.

Example: Feedback form sent confirmation contents

Nunjucks

{% extends "layout/_template.njk" %}
{% from "components/panel/_macro.njk" import onsPanel %}
{% from "components/button/_macro.njk" import onsButton %}
{%
    set pageConfig = {
        "header": {
            "title": "Survey title",
            "mastheadLogoUrl": "#0"
        },
        "footer": {
        }
    }
%}
{% block main %}
    {{
        onsPanel({
            "variant": "success",
            "id": "feedback-success",
            "iconType": "check",
            "iconSize": "xl",
            "body": "<h1>Thank you for your feedback</h1>
            Your comments will help us make improvements to our surveys. We are not able to reply to comments, but we appreciate your feedback."
        })
    }}
    {{
        onsButton({
            "text": "Done",
            "classes": "ons-u-mt-l"
        })
    }}
{% endblock %}

      {% block scripts %}
        {% from "components/embeddable/macro.njk" import embeddable %}
        {{ embeddable() }}

        <style>
          body {
            height: auto;
          }
        </style>

        <script src="{{ site.baseUrl }}js/main.js?t={{ cacheTime }}"></script>
      {% endblock %}
    

HTML

<!doctype html>
<html lang="en">

  <head>
    <meta charset="utf-8" />
    <meta http-equiv="X-UA-Compatible" content="IE=edge" />
    <meta name="viewport" content="width=device-width, initial-scale=1" />
    <title>Example: Feedback form sent confirmation</title>
    <link rel="stylesheet" href="https://cdn.ons.gov.uk/sdc/design-system/72.0.1/css/main.css" />
    <link rel="stylesheet" media="print" href="https://cdn.ons.gov.uk/sdc/design-system/72.0.1/css/print.css" />
    <meta name="theme-color" content="#206095" />
    <!-- Open Graph -->
    <meta property="og:type" content="website" />
    <meta property="og:url" content="" />
    <meta property="og:title" content="" />
    <meta property="og:image" content="https://cdn.ons.gov.uk/sdc/design-system/72.0.1/favicons/opengraph.png" />
    <meta property="og:image:type" content="image/png" />
    <meta property="og:image:width" content="1200" />
    <meta property="og:image:height" content="630" />
    <meta property="og:description" content="" />
    <meta property="og:site_name" content="Survey title" />
    <meta property="og:locale" content="en" />
    <!-- Favicons -->
    <link rel="icon" type="image/x-icon" href="https://cdn.ons.gov.uk/sdc/design-system/72.0.1/favicons/favicon.ico" />
    <link rel="icon" type="image/png" href="https://cdn.ons.gov.uk/sdc/design-system/72.0.1/favicons/favicon-32x32.png"
      sizes="32x32" />
    <link rel="icon" type="image/png" href="https://cdn.ons.gov.uk/sdc/design-system/72.0.1/favicons/favicon-16x16.png"
      sizes="16x16" />
    <link rel="mask-icon" href="https://cdn.ons.gov.uk/sdc/design-system/72.0.1/favicons/safari-pinned-tab.svg"
      color="#000000" />
    <link rel="apple-touch-icon" type="image/png"
      href="https://cdn.ons.gov.uk/sdc/design-system/72.0.1/favicons/apple-touch-icon.png" sizes="180x180" />
    <link rel="manifest" href="https://cdn.ons.gov.uk/sdc/design-system/72.0.1/favicons/manifest.json" />
  </head>

  <body>
    <!-- prettier-ignore-start -->
    <script>
      document.body.className = ((document.body.className) ? document.body.className + ' ons-js-enabled' :
        'ons-js-enabled');
    </script>
    <!-- prettier-ignore-end -->
    <div class="ons-page">
      <div class="ons-page__content">
        <a class="ons-skip-to-content" href="#main-content">Skip to main content</a>
        <header class="ons-header" role="banner">
          <div class="ons-browser-banner">
            <div class="ons-container">
              <p class="ons-browser-banner__content">
                <span class="ons-browser-banner__lead">This website no longer supports your browser.</span><span
                  class="ons-browser-banner__cta"> You can <a class="ons-browser-banner__link"
                    href="https://www.ons.gov.uk/help/browsers">upgrade your browser to the latest version</a>.</span>
              </p>
            </div>
          </div>
          <div class="ons-header__top">
            <div class="ons-container">
              <div
                class="ons-header__grid-top ons-grid ons-grid-flex ons-grid-flex--between ons-grid-flex--vertical-center ons-grid-flex--no-wrap ons-grid--gutterless">
                <div class="ons-grid__col ons-col-auto"><a class="ons-header__org-logo-link" href="#0">
                    <div class="ons-header__org-logo ons-header__org-logo--large">
                      <svg class="ons-icon--logo" xmlns="http://www.w3.org/2000/svg" width="208" height="20"
                        viewBox="33 2 552 60" aria-labelledby="ons-logo-en-alt" role="img">
                        <title id="ons-logo-en-alt"> Office for National Statistics homepage </title>
                        <g class="ons-icon--logo__group ons-icon--logo__group--secondary" fill="#a8bd3a">
                          <path
                            d="M0,34.6c.8-1.69,1.39-3,2.32-4.6A38.28,38.28,0,0,1,0,23.4V34.6M5,3S0,3,0,9.25v1A62.12,62.12,0,0,0,4.2,27a43.77,43.77,0,0,1,9.42-10.79C21.69,9.21,31.16,5.13,45.9,3Z" />
                        </g>
                        <g class="ons-icon--logo__group ons-icon--logo__group--primary" fill="#003c57">
                          <path
                            d="M53.06,6.42C36.2,8,24.68,12.92,16.43,20.07A41.46,41.46,0,0,0,6.4,32.2C12.87,44.93,28.88,57,46.6,57H47s6.32.21,6.32-6.91V6.36a1.22,1.22,0,0,1-.26.06M9.72,42.67a44.25,44.25,0,0,1-5-7.42A80.59,80.59,0,0,0,0,46.38V56.91L31.06,57c-9.83-3-15.74-7.64-21.34-14.3" />
                        </g>
                        <g class="ons-icon--logo__group ons-icon--logo__group--text" fill="#003c57">
                          <path
                            d="M82,47.49c-9.07,0-13.13-7.51-13.13-16.77S72.91,14,82,14s13.1,7.61,13.1,16.77S91.1,47.54,82,47.54m0-30.91c-6.69,0-9.07,7.33-9.07,14.05s2.16,13.9,9.07,13.9,9-7.28,9-13.9-2.34-14-9-14" />
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                            d="M106.36,23.81V46.88h-3.67V23.81H98.93V21.56h3.76V17.9c0-4.61,2.72-7.95,8.08-7.95.38,0,.86.05.86.05v2.35h-.43c-2.55,0-4.84,1.64-4.84,5.12v4.09h5.27v2.25Z" />
                          <path
                            d="M121.53,23.81V46.88h-3.67V23.81H114.1V21.56h3.76V17.9c0-4.61,2.72-7.95,8.08-7.95.38,0,.86.05.86.05v2.35h-.43c-2.55,0-4.84,1.64-4.84,5.12v4.09h5.27v2.25Z" />
                          <path
                            d="M132.85,16.72a2.28,2.28,0,0,1-2.33-2.23v0a2.34,2.34,0,0,1,4.67,0,2.28,2.28,0,0,1-2.3,2.26h0M131,21.56h3.71V46.88H131Z" />
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                            d="M150.53,47.49c-6,0-10.63-5.16-10.63-13.29S144.52,21,150.66,21a9.76,9.76,0,0,1,6.17,1.74l-1,2.25a7.53,7.53,0,0,0-4.4-1.36c-5.15,0-7.78,4.46-7.78,10.48,0,6.2,3,10.62,7.65,10.62a8,8,0,0,0,4.49-1.37l1,2.45a10.21,10.21,0,0,1-6.3,1.73" />
                          <path
                            d="M162.84,35.75c.48,6,3.76,9,8.9,9a14.66,14.66,0,0,0,6.88-1.55l1.08,2.59a18,18,0,0,1-8.22,1.73c-7.12,0-12.18-4.23-12.18-13.34,0-8.69,4.67-13.2,11-13.2s10.37,3.95,10.37,12.4Zm7.35-12.41c-4.1,0-7.56,3.2-7.52,10.29l14.39-2c0-5.87-2.81-8.32-6.87-8.32" />
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                            d="M198.57,23.81V46.88H194.9V23.81h-3.76V21.56h3.76V17.9c0-4.61,2.72-7.95,8.08-7.95.39,0,.87.05.87.05v2.35h-.44c-2.54,0-4.84,1.64-4.84,5.12v4.09h5.28v2.25Z" />
                          <path
                            d="M217.28,47.49c-7.47,0-10.89-5.78-10.89-13.24S209.81,21,217.28,21s10.85,5.82,10.85,13.3-3.37,13.24-10.85,13.24m0-24c-5.53,0-7.13,5.59-7.13,10.81s1.73,10.56,7.13,10.56,7.13-5.35,7.13-10.56-1.6-10.81-7.13-10.81" />
                          <path
                            d="M244.08,23.91c-2.34-.61-5.75-.52-7.35.47v22.5H233V22.69c2.67-1.13,5.36-1.74,10.11-1.74H245Z" />
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                      title="ons-icon-check">
                      <path
                        d="M14.35,3.9l-.71-.71a.5.5,0,0,0-.71,0h0L5.79,10.34,3.07,7.61a.51.51,0,0,0-.71,0l-.71.71a.51.51,0,0,0,0,.71l3.78,3.78a.5.5,0,0,0,.71,0h0L14.35,4.6A.5.5,0,0,0,14.35,3.9Z"
                        transform="translate(-1.51 -3.04)" />
                    </svg></span>
                  <div class="ons-panel__body ons-icon-margin--xl">
                    <h1>Thank you for your feedback</h1> Your comments will help us make improvements to our surveys. We
                    are not able to reply to comments, but we appreciate your feedback.
                  </div>
                </div>
                <button type="submit" class="ons-btn ons-u-mt-l">
                  <span class="ons-btn__inner"><span class="ons-btn__text">Done</span></span>
                </button>
              </main>
            </div>
          </div>
        </div>
      </div>
      <footer class="ons-footer">
        <div class="ons-footer__body ons-page__footer" data-analytics="footer">
          <div class="ons-container">
            <div class="ons-grid">
            </div>
            <div class="ons-grid ons-grid-flex--vertical-top ons-grid-flex--between">
              <div class="ons-grid__col">
                <div class="ons-footer__logo-container ons-u-mb-l ons-grid-flex ons-grid-flex--vertical-top">
                  <a class="ons-footer__logo-link" href="https://www.ons.gov.uk/">
                    <svg class="ons-icon--logo" xmlns="http://www.w3.org/2000/svg" width="208" height="20"
                      viewBox="33 2 552 60" aria-labelledby="ons-logo-en-footer-alt" role="img">
                      <title id="ons-logo-en-footer-alt"> Office for National Statistics </title>
                      <g class="ons-icon--logo__group ons-icon--logo__group--secondary" fill="#a8bd3a">
                        <path
                          d="M0,34.6c.8-1.69,1.39-3,2.32-4.6A38.28,38.28,0,0,1,0,23.4V34.6M5,3S0,3,0,9.25v1A62.12,62.12,0,0,0,4.2,27a43.77,43.77,0,0,1,9.42-10.79C21.69,9.21,31.16,5.13,45.9,3Z" />
                      </g>
                      <g class="ons-icon--logo__group ons-icon--logo__group--primary" fill="#003c57">
                        <path
                          d="M53.06,6.42C36.2,8,24.68,12.92,16.43,20.07A41.46,41.46,0,0,0,6.4,32.2C12.87,44.93,28.88,57,46.6,57H47s6.32.21,6.32-6.91V6.36a1.22,1.22,0,0,1-.26.06M9.72,42.67a44.25,44.25,0,0,1-5-7.42A80.59,80.59,0,0,0,0,46.38V56.91L31.06,57c-9.83-3-15.74-7.64-21.34-14.3" />
                      </g>
                      <g class="ons-icon--logo__group ons-icon--logo__group--text" fill="#003c57">
                        <path
                          d="M82,47.49c-9.07,0-13.13-7.51-13.13-16.77S72.91,14,82,14s13.1,7.61,13.1,16.77S91.1,47.54,82,47.54m0-30.91c-6.69,0-9.07,7.33-9.07,14.05s2.16,13.9,9.07,13.9,9-7.28,9-13.9-2.34-14-9-14" />
                        <path
                          d="M106.36,23.81V46.88h-3.67V23.81H98.93V21.56h3.76V17.9c0-4.61,2.72-7.95,8.08-7.95.38,0,.86.05.86.05v2.35h-.43c-2.55,0-4.84,1.64-4.84,5.12v4.09h5.27v2.25Z" />
                        <path
                          d="M121.53,23.81V46.88h-3.67V23.81H114.1V21.56h3.76V17.9c0-4.61,2.72-7.95,8.08-7.95.38,0,.86.05.86.05v2.35h-.43c-2.55,0-4.84,1.64-4.84,5.12v4.09h5.27v2.25Z" />
                        <path
                          d="M132.85,16.72a2.28,2.28,0,0,1-2.33-2.23v0a2.34,2.34,0,0,1,4.67,0,2.28,2.28,0,0,1-2.3,2.26h0M131,21.56h3.71V46.88H131Z" />
                        <path
                          d="M150.53,47.49c-6,0-10.63-5.16-10.63-13.29S144.52,21,150.66,21a9.76,9.76,0,0,1,6.17,1.74l-1,2.25a7.53,7.53,0,0,0-4.4-1.36c-5.15,0-7.78,4.46-7.78,10.48,0,6.2,3,10.62,7.65,10.62a8,8,0,0,0,4.49-1.37l1,2.45a10.21,10.21,0,0,1-6.3,1.73" />
                        <path
                          d="M162.84,35.75c.48,6,3.76,9,8.9,9a14.66,14.66,0,0,0,6.88-1.55l1.08,2.59a18,18,0,0,1-8.22,1.73c-7.12,0-12.18-4.23-12.18-13.34,0-8.69,4.67-13.2,11-13.2s10.37,3.95,10.37,12.4Zm7.35-12.41c-4.1,0-7.56,3.2-7.52,10.29l14.39-2c0-5.87-2.81-8.32-6.87-8.32" />
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                          d="M217.28,47.49c-7.47,0-10.89-5.78-10.89-13.24S209.81,21,217.28,21s10.85,5.82,10.85,13.3-3.37,13.24-10.85,13.24m0-24c-5.53,0-7.13,5.59-7.13,10.81s1.73,10.56,7.13,10.56,7.13-5.35,7.13-10.56-1.6-10.81-7.13-10.81" />
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                          d="M322,47.69c-5.31,0-7.34-3.43-7.34-6.86V25.09h-3.55V21.81h3.55V16.12l5.4-1.5v7.19H325v3.28h-5V40.55a3.26,3.26,0,0,0,3,3.52h.5a5.5,5.5,0,0,0,1.46-.23v3.33a7.69,7.69,0,0,1-3,.52" />
                        <path
                          d="M331.91,17.43a3,3,0,0,1-3.15-2.81,3.17,3.17,0,0,1,6.31,0,3,3,0,0,1-3.16,2.81m-2.72,4.38h5.44V47.13h-5.44Z" />
                        <path
                          d="M350.88,47.79c-7.73,0-11.57-5.74-11.57-13.3s3.84-13.34,11.57-13.34,11.54,5.78,11.54,13.34-3.8,13.3-11.54,13.3m0-23.17c-4.66,0-6.05,4.89-6.05,9.82s1.47,9.63,6.05,9.63,6.05-4.7,6.05-9.63-1.38-9.82-6.05-9.82" />
                        <path
                          d="M382.52,47.13V29c0-3.24-2.77-4.47-5.88-4.47a12.3,12.3,0,0,0-4.37.76v21.8h-5.39V23a26.81,26.81,0,0,1,10.06-1.83c6.61,0,11,2.25,11,7.8V47.13Z" />
                        <path
                          d="M403.18,47.79c-7.43,0-10.94-3-10.94-7.81,0-6.8,7.13-8.64,15.6-9.39V29.13c0-3.47-2.37-4.51-5.83-4.51a18,18,0,0,0-6.87,1.46L393.89,23A24,24,0,0,1,403,21.15c5.62,0,9.94,2.3,9.94,8.78V46a22.71,22.71,0,0,1-9.76,1.83m4.66-14.67c-6.27.67-10.46,1.84-10.46,6.73,0,3.42,2.43,4.88,6.23,4.88a10.09,10.09,0,0,0,4.23-.84Z" />
                        <polygon
                          points="418.52 47.13 418.52 34.91 418.52 10.25 423.92 10.25 423.92 22.76 423.92 47.13 418.52 47.13" />
                        <path
                          d="M445.39,47.79A19.11,19.11,0,0,1,436.58,46l1.51-4a13.48,13.48,0,0,0,6.22,1.55c3.76,0,6.44-2.21,6.44-5.41,0-7.09-13.44-4.36-13.44-14.42,0-5.13,4.15-9.59,10.72-9.59A15.82,15.82,0,0,1,455.8,16l-1.38,3.52a11.93,11.93,0,0,0-5.66-1.5c-3.5,0-5.79,2.11-5.79,5.12,0,7,13.74,3.94,13.74,14.65,0,5.74-4.71,10-11.32,10" />
                        <path
                          d="M470.41,47.69c-5.31,0-7.34-3.43-7.34-6.86V25.09h-3.54V21.81h3.54V16.12l5.4-1.5v7.19h4.92v3.28h-4.92V40.55a3.27,3.27,0,0,0,3,3.52h.48a5.12,5.12,0,0,0,1.46-.23v3.33a7.69,7.69,0,0,1-3,.52" />
                        <path
                          d="M487.27,47.79c-7.44,0-10.93-3-10.93-7.81,0-6.8,7.13-8.64,15.6-9.39V29.13c0-3.47-2.38-4.51-5.84-4.51a18,18,0,0,0-6.87,1.46L478,23a23.94,23.94,0,0,1,9.11-1.83c5.62,0,9.94,2.3,9.94,8.78V46a22.71,22.71,0,0,1-9.76,1.83M492,33.16c-6.27.67-10.46,1.84-10.46,6.73,0,3.42,2.42,4.88,6.22,4.88a10,10,0,0,0,4.24-.84Z" />
                        <path
                          d="M511.73,47.69c-5.32,0-7.35-3.43-7.35-6.86V25.09h-3.54V21.81h3.54V16.12l5.4-1.5v7.19h4.92v3.28h-4.92V40.55a3.26,3.26,0,0,0,3,3.52h.5a5.5,5.5,0,0,0,1.46-.23v3.33a7.69,7.69,0,0,1-3,.52" />
                        <path
                          d="M521.66,17.43a3,3,0,0,1-3.15-2.81,3.17,3.17,0,0,1,6.31,0,3,3,0,0,1-3.16,2.81m-2.72,4.38h5.45V47.13h-5.45Z" />
                        <path
                          d="M536.19,47.79A15.9,15.9,0,0,1,528.54,46L530,42.48a10.53,10.53,0,0,0,5.52,1.5c2.77,0,5-1.78,5-3.94,0-6-11.1-3.2-11.1-11.47,0-3.76,3.37-7.42,8.86-7.42A13.56,13.56,0,0,1,545.34,23l-1.42,3.14a8.47,8.47,0,0,0-4.62-1.45c-2.81,0-4.54,1.69-4.54,3.62,0,5.64,11.32,3.14,11.32,11.6,0,4-3.85,7.9-9.89,7.9" />
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                          d="M559.83,47.69c-5.31,0-7.35-3.43-7.35-6.86V25.09h-3.54V21.81h3.54V16.12l5.4-1.5v7.19h4.93v3.28h-4.93V40.55a3.27,3.27,0,0,0,3,3.52h.48a5.64,5.64,0,0,0,1.47-.23v3.33a7.72,7.72,0,0,1-3,.52" />
                        <path
                          d="M569.77,17.43a3,3,0,0,1-3.15-2.81,3.17,3.17,0,0,1,6.31,0,3,3,0,0,1-3.16,2.81m-2.72,4.38h5.44V47.13h-5.44Z" />
                        <path
                          d="M588.14,47.79c-6.23,0-11-5.08-11-13.35s4.88-13.29,11-13.29A10.51,10.51,0,0,1,594.66,23l-1.21,3a6.87,6.87,0,0,0-4-1.22c-4.4,0-6.69,3.81-6.69,9.49s2.63,9.59,6.61,9.59a6.74,6.74,0,0,0,4-1.28L594.7,46c-1.12.94-3.33,1.84-6.56,1.84" />
                        <path
                          d="M605.1,47.79A15.9,15.9,0,0,1,597.45,46l1.42-3.47A10.54,10.54,0,0,0,604.4,44c2.77,0,5-1.78,5-3.94,0-6-11.1-3.2-11.1-11.47,0-3.76,3.37-7.42,8.85-7.42a13.49,13.49,0,0,1,7.1,1.83l-1.42,3.14a8.42,8.42,0,0,0-4.63-1.45c-2.8,0-4.53,1.69-4.53,3.62,0,5.64,11.32,3.14,11.32,11.6,0,4-3.85,7.9-9.89,7.9" />
                      </g>
                    </svg>
                  </a>
                </div>
              </div>
            </div>
          </div>
        </div>
      </footer>
    </div>
    <!-- prettier-ignore-start -->
    <script>
      (function() {
        var s = ['https://cdn.ons.gov.uk/sdc/design-system/72.0.1/scripts/main.js'],
          c = document.createElement('script');
        if (!('noModule' in c)) {
          for (var i = 0; i < s.length; i++) {
            s[i] = s[i].replace('.js', '.es5.js');
          }
        }
        for (var i = 0; i < s.length; i++) {
          var e = document.createElement('script');
          e.src = s[i];
          document.body.appendChild(e);
        }
      })();
    </script>
    <!-- prettier-ignore-end -->
    <div class="embeddable"></div>
    <style>
      body {
        height: auto;
      }
    </style>
    <script src="/js/main.js?t=1732268687213"></script>
  </body>

</html>

How to check a feedback form

To help users enter valid feedback, you should:

  • check they have selected a radio button
  • allow them to paste into the field
  • check they have entered something in the field
  • show an error message if they have not entered anything or not selected a required radio button or drop-down option

Error messages

Show the error details above the relevant fields and use correct errors pattern.

Guidance on writing error messages can be found in the radios component or textarea component.

Example: Feedback form errors contents

Nunjucks
{% extends "layout/_template.njk" %}
{% from "components/question/_macro.njk" import onsQuestion %}
{% from "components/radios/_macro.njk" import onsRadios %}
{% from "components/textarea/_macro.njk" import onsTextarea %}
{% from "components/button/_macro.njk" import onsButton %}
{% from "components/panel/_macro.njk" import onsPanel %}
{%
    set pageConfig = {
        "header": {
            "title": "Survey title",
            "mastheadLogoUrl": "#0"
        },
        "breadcrumbs": {
            "ariaLabel": 'Back',
            "itemsList": [
                {
                    "url": '/',
                    "id": "back-example-feedback-form-error",
                    "text": 'Back',
                    "attributes": {
                        "data-attribute": "Example attribute"
                    }
                }
            ]
        },
        "footer": {
        }
    }
%}
{% block main %}
    {%
        call
        onsPanel({
            "title": "There are 2 problems with this page",
            "variant": "error"
        })
    %}
        {% from "components/list/_macro.njk" import onsList %}
        {{
            onsList({
                "element": 'ol',
                "itemsList": [
                    {
                        "text": "Select what question topic your feedback is about",
                        "url": "#feedback-type",
                        "variants": 'inPageLink'
                    },
                    {
                        "text": "Enter your feedback",
                        "url": "#feedback-content",
                        "variants": 'inPageLink'
                    }
                ]
            })
        }}
    {% endcall %}

    {%
        call onsQuestion ({
            "title": "Give feedback about this service",
            "submitButton": {
                "text": "Send feedback"
            }
        })
    %}

        {{
            onsRadios({
                "legend": "Select what your feedback is about",
                "name": "feedback-type",
                "error": {
                    "id": "feedback-type-example-feedback-form",
                    "text": "Select what question topic your feedback is about"
                },
                "radios": [
                    {
                        "id": "questions-example-feedback-form-error",
                        "label": {
                            "text": "The questions",
                            "description": "For example, questions not clear, answer options not relevant"
                        },
                        "value": "questions",
                        "checked": true,
                        "other": {
                            "otherType": "select",
                            "id": "other-select-feedback-form-errors",
                            "classes": "ons-input--block",
                            "name": "topic",
                            "label": {
                            "text": "Question topic"
                            },
                            "options": [
                                {
                                    "value": "",
                                    "text": "Select an option",
                                    "disabled": true,
                                    "selected": true
                                },
                                {
                                    "value": "general",
                                    "text": "General"
                                },
                                {
                                    "value": "people-who-live-here",
                                    "text": "People who live here"
                                },
                                {
                                    "value": "visitors",
                                    "text": "Visitors"
                                },
                                {
                                    "value": "household-accommodation",
                                    "text": "Household and accommodation"
                                },
                                {
                                    "value": "personal-details",
                                    "text": "Personal details"
                                },
                                {
                                    "value": "health",
                                    "text": "Health"
                                },
                                {
                                    "value": "qualifications",
                                    "text": "Qualifications"
                                },
                                {
                                    "value": "employment",
                                    "text": "Employment"
                                }
                            ]
                        }
                    },
                    {
                        "id": "design-example-feedback-form",
                        "label": {
                            "text": "Page design and structure"
                        },
                        "value": "design"
                    },
                    {
                        "id": "general-example-feedback-form",
                        "label": {
                            "text": "General feedback about this service"
                        },
                        "value": "general"
                    }
                ]
            })
        }}
        {{
            onsTextarea({
                "id": "feedback-textarea-example-feedback-form",
                "name": "feedback-text",
                "width": "30",
                "label": {
                    "text": "Enter your feedback",
                    "description": "Do not include confidential information, such as your contact details"
                },
                "charCheckLimit": {
                    "limit": 1000,
                    "charCountSingular": "You have {x} character remaining",
                    "charCountPlural": "You have {x} characters remaining"
                },
                "error": {
                    "id": "feedback-content-example-feedback-form",
                    "text": "Enter your feedback"
                }
            })
        }}
    {% endcall %}
{% endblock %}

      {% block scripts %}
        {% from "components/embeddable/macro.njk" import embeddable %}
        {{ embeddable() }}

        <style>
          body {
            height: auto;
          }
        </style>

        <script src="{{ site.baseUrl }}js/main.js?t={{ cacheTime }}"></script>
      {% endblock %}
    
HTML
<!doctype html>
<html lang="en">

  <head>
    <meta charset="utf-8" />
    <meta http-equiv="X-UA-Compatible" content="IE=edge" />
    <meta name="viewport" content="width=device-width, initial-scale=1" />
    <title>Example: Feedback form errors</title>
    <link rel="stylesheet" href="https://cdn.ons.gov.uk/sdc/design-system/72.0.1/css/main.css" />
    <link rel="stylesheet" media="print" href="https://cdn.ons.gov.uk/sdc/design-system/72.0.1/css/print.css" />
    <meta name="theme-color" content="#206095" />
    <!-- Open Graph -->
    <meta property="og:type" content="website" />
    <meta property="og:url" content="" />
    <meta property="og:title" content="" />
    <meta property="og:image" content="https://cdn.ons.gov.uk/sdc/design-system/72.0.1/favicons/opengraph.png" />
    <meta property="og:image:type" content="image/png" />
    <meta property="og:image:width" content="1200" />
    <meta property="og:image:height" content="630" />
    <meta property="og:description" content="" />
    <meta property="og:site_name" content="Survey title" />
    <meta property="og:locale" content="en" />
    <!-- Favicons -->
    <link rel="icon" type="image/x-icon" href="https://cdn.ons.gov.uk/sdc/design-system/72.0.1/favicons/favicon.ico" />
    <link rel="icon" type="image/png" href="https://cdn.ons.gov.uk/sdc/design-system/72.0.1/favicons/favicon-32x32.png"
      sizes="32x32" />
    <link rel="icon" type="image/png" href="https://cdn.ons.gov.uk/sdc/design-system/72.0.1/favicons/favicon-16x16.png"
      sizes="16x16" />
    <link rel="mask-icon" href="https://cdn.ons.gov.uk/sdc/design-system/72.0.1/favicons/safari-pinned-tab.svg"
      color="#000000" />
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Research on this pattern

The feedback pattern was last user tested in September 2020. The following findings were reported:

  • users prefer to give feedback at the end of a questionnaire or survey
  • users do not expect to use the feedback form to report technical issues they are having with a service
  • if the feedback call to action is placed alongside a call to action for another optional process, such as getting a confirmation email, it should also be displayed at the end of that process
  • users do not expect a reply to the feedback they give, but they want to know how it will be used
  • the content of the feedback success message must not appear too “automated” as this gives the impression that the user’s feedback will not be looked at

Help improve this page

Let us know how we could improve this page, or share your user research findings. Discuss the ‘Feedback’ pattern on GitHub (opens in a new tab)