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Create high-quality services based on user-centred design

Our service manual combines guidance from design teams across the Office for National Statistics (ONS). Use it to build accessible and consistent services that put our users first.

Brand guidelines

Learn about our brand identity and how we apply it consistently to build trust and recognition.

Design system

Use our foundations, components and patterns to design and build accessible services.

Content style guide

Learn about our house style, tone of voice and our spelling and grammar conventions.

Data visualisation

Guidance for creating charts and tables and best practice for using colour in your work.


Meet the service manual team and find out how you can get involved, or contact us if you need help.