Brand guidelines
Learn about our brand identity and how we apply it consistently to build trust and recognition. Explore our core visual elements, design guidance and downloadable assets.
About
Find out more about who we are, our brand values and get an overview of the brand.
Logo
How to apply different versions of our logo, including clear space and size guides.
Typography
How to apply typography and the typefaces we use at the Office for National Statistics (ONS)
Colours
The colour palettes we use for Office for National Statistics (ONS) materials.
Pattern
The dot pattern and how we apply it to ONS communications.
Iconography
How we design and use icons to convey trustworthiness and professionalism.
Illustration
Our illustration style and how we apply it.
Photography
How to choose the right image for use on Office for National Statistics (ONS) materials.
Videography
How to record and edit videos for use on Office for National Statistics (ONS) channels.
Application
Find out how to apply the brand to different types of media and communications.