Brand guidelines
Learn about our brand identity and how we apply it consistently to build trust and recognition. Explore our core visual elements, design guidance and downloadable assets.
About us
An introduction to the Office for National Statistics (ONS) and our brand identity.
Logo
Download our official logos, understand the different variations, placements and rules for use.
Typography
Our fonts, application and guidance on accessible text formatting.
Colours
Our brand colour palettes, swatch libraries and guidance on accessible colour use.
Pattern
Our pattern and examples of how we apply it across different communication types.
Iconography
Our icon set, how to use icons and a guide to designing new icons.
Illustration
Our illustration examples, how to create illustrations and how to apply them.
Photography
Our photography style, how to choose an appropriate image and licensing.
Videography
How to record and edit videos for use on our channels.
Application
How to apply consistent branding across different types communications.