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Brand guidelines

Learn about our brand identity and how we apply it consistently to build trust and recognition. Explore our core visual elements, design guidance and downloadable assets.

About us

An introduction to the Office for National Statistics (ONS) and our brand identity.

Logo

Download our official logos, understand the different variations, placements and rules for use.

Typography

Our fonts, application and guidance on accessible text formatting.

Colours

Our brand colour palettes, swatch libraries and guidance on accessible colour use.

Pattern

Our pattern and examples of how we apply it across different communication types.

Iconography

Our icon set, how to use icons and a guide to designing new icons.

Illustration

Our illustration examples, how to create illustrations and how to apply them.

Photography

Our photography style, how to choose an appropriate image and licensing.

Videography

How to record and edit videos for use on our channels.

Application

How to apply consistent branding across different types communications.