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BETA

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Service manual
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    Brand guidelines

    Learn about our brand identity and how we apply it consistently to build trust and recognition. Explore our core visual elements, design guidance and downloadable assets.

    About us

    An introduction to the Office for National Statistics (ONS) and our brand identity.

    Logo

    Download our official logos, understand the different variations, placements and rules for use.

    Typography

    Our fonts, application and guidance on accessible text formatting.

    Colours

    Our brand colour palettes, swatch libraries and guidance on accessible colour use.

    Pattern

    Our pattern and examples of how we apply it across different communication types.

    Iconography

    Our icon set, how to use icons and a guide to designing new icons.

    Illustration

    Our illustration style, how to create illustrations and how to apply them.

    Photography

    Our photography style, how to choose an appropriate image and licensing.

    Videography

    How to record and edit videos for use on our channels.

    Application

    How to apply consistent branding across different types communications.