Logo
Overview
The Office for National Statistics (ONS) logo consists of our name and symbol and is one of the main tools for identifying our brand.
Only use official versions of the logo. Our logo packs are available to download from our downloads section
Stacked logo
We use the stacked logo wherever possible on our print and digital communications.
The Welsh translation is treated with equal distinction and sits neatly with the English counterpart when displayed in a bilingual format.
Further information on using our bilingual logo is available in our guidance for communicating with people in Wales.
Landscape logo
The landscape logo includes our name in a single line. It is mainly for digital use, such as on our social media channels.
This logo can also be used in place of our stacked logo where vertical space is limited.
Our landscape logo is available in both English and Welsh, as well as a bilingual version.
Logo colours
Full colour
Our full colour logo is created with “Night blue” and “Spring green” from our primary brand colour palette.
Black or white
We use a single colour black or white logo where the full colour logo is not appropriate, such as on a dark background.
Always check the contrast between the background colour and the logo colour meets WCAG 2.1 AA standards by using the WebAim colour contrast checker (opens in a new tab)
All colour variants are available to download from our downloads section.
Using the logo
Clear zone
The area around the logo should be kept clear, to avoid crowding and maintain readability.
The minimum clear zone is equivalent to the width and depth of the ONS symbol. No type or graphic element should intrude into this space.
Whenever possible leave more space around the logo than this.
The measure is always in proportion, so the clear zone will need to scale as you increase or decrease the size of the logo.
Logo positioning
The context and type of communication we are using will determine the position of the logo.
In most cases, our logo is positioned in the top left-hand corner for brand visibility and awareness.
Our alternative logo is positioned in a bottom corner to act as a sign-off, such as on our social media posts.
When positioning the logo, always remember to factor in the clear zone
Size guides
The size of the logo should be consistent across all our outputs. You can check the sizing by measuring the width from the left to right of the complete logo.
If you are unsure about the sizing, email ons.design@ons.gov.uk (opens in a new tab)
The bilingual versions of the logo use the same size as the Welsh counterpart.
Print logo sizes
This table shows our recommended logo sizes for print.
The tri-fold leaflet, A6 to A0 and roller banner sizing has been calculated based on the product being displayed in portrait. You may need to adjust sizing to suit your document orientation and content.
| Format | Stacked English | Stacked Welsh and Bilingual | Landscape English | Landscape Welsh and Bilingual |
|---|---|---|---|---|
| Business card | 40mm | 43mm | 50mm | 53mm |
| Tri-fold leaflet (DL) | 50mm | 53mm | 65mm | 69mm |
| A6 | 40mm | 43mm | 50mm | 53mm |
| A5 | 50mm | 53mm | 65mm | 69mm |
| A4 | 60mm | 64mm | 75mm | 89mm |
| A3 | 100mm | 106mm | 130mm | 138mm |
| A2 | 120mm | 128mm | 150mm | 158mm |
| A1 | 200mm | 212mm | 260mm | 275mm |
| A0 | 240mm | 156mm | 300mm | 316mm |
| Roller banner | 300mm | 322mm | 380mm | 400mm |
| C4 envelope | 50mm | 53mm | 65mm | 69mm |
| C5 envelope | 50mm | 53mm | 65mm | 69mm |
Digital logo sizes
This table shows our recommended logo sizes for digital.
| Format | Stacked English | Stacked Welsh and Bilingual | Landscape English | Landscape Welsh and Bilingual |
|---|---|---|---|---|
| Twitter, Facebook, LinkedIn social post | 230px | 245px | 328px | 348px |
| Instagram social post | 305px | 320px | 380px | 400px |
| Eventbrite banner | 600px | 640px | 770px | 815px |
| Email | 190px | 206px | 245px | 262px |
| Desktop website | 200px | 212px | 260px | 275px |
| Mobile website | 245px | 260px | 280px | 300px |
| 4:3 PowerPoint | 200px | 214px | 240px | 252px |
| HD PowerPoint | 214px | 240px | 275px | 290px |
Minimum print sizes
Only use our logo at the minimum size when space is limited. Always measure from the left to right of the logo to ensure sizing is correct.
The minimum English logo size is a width of:
- 40 millimetres (mm) for the stacked logo
- 50mm for the landscape logo
The minimum Welsh and bilingual logo size is a width of:
- 43mm for the stacked logo
- 53mm for the landscape logo
Minimum digital sizes
The minimum English logo size is a width of:
- 110 pixels (px) for the stacked logo
- 140px for the landscape logo
The minimum Welsh and bilingual logo size is a width of:
- 120px for the stacked logo
- 150px for the landscape logo
Incorrect usage
Our logo must be used correctly and consistently for all outputs to avoid compromising our brand.
Only use official versions of the logo. Do not reproduce the logo from other sources, for example, website screenshots or document scans. Our logo packs are available to download from our downloads section.
When using our logo, do not:
- alter the font, name or colours
- display the logo symbol or wordmark by itself
- stretch, rotate, rearrange, or cut off any parts
- use a blurred or pixelated version
- apply any effects, such as a stroke or shadow
- place on a background that does not have sufficient contrast
- use a white box on a coloured background
Downloads
Print use
For use on professionally printed products using the CMYK colour model or Pantone inks.
Contains:
- ONS Logo Set CMYK
- ONS Logo Set Pantone
- AI files (vector)
Includes all variations:
- stacked, landscape
- English, Welsh, bilingual
- full colour, black, white
Download the print logo pack (30MB) (opens in a new tab)
Digital use
For use on digital products using the RGB colour model, not intended to be professionally printed.
Contains:
- ONS Logo Set RGB
- Favicon
- PNG, SVG (vector)
Includes all variations:
- stacked, landscape
- English, Welsh, bilingual
- full colour, black, white