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Logo

Overview

The Office for National Statistics (ONS) logo consists of our name and symbol and is one of the main tools for identifying our brand.

Warning:

Only use official versions of the logo. Our logo packs are available to download from our downloads section

We use the stacked logo wherever possible on our print and digital communications.

The English, full colour primary logo, with Office for National Statistics written across two lines next to a green and blue icon.
English stacked logo

The Welsh translation is treated with equal distinction and sits neatly with the English counterpart when displayed in a bilingual format.

Further information on using our bilingual logo is available in our guidance for communicating with people in Wales.

The Welsh, full colour primary logo, with Swyddfa Ystadegau Gwladol written across two lines next to a green and blue icon.
Welsh stacked logo
The bilingual, full colour primary logo, with Office for National Statistics written in Welsh stacked on top of the English translation.
Bilingual stacked logo

The landscape logo includes our name in a single line. It is mainly for digital use, such as on our social media channels.

This logo can also be used in place of our stacked logo where vertical space is limited.

The English, full colour landscape logo, with Office for National Statistics written in a single line next to a green and blue icon.
English landscape logo

Our landscape logo is available in both English and Welsh, as well as a bilingual version.

The Welsh, full colour landscape logo, with Swyddfa Ystadegau Gwladol written in a single line next to a green and blue icon.
Welsh landscape logo
The bilingual, full colour landscape logo, with the Office for National Statistics name written in English and Welsh next to a green and blue icon.
Bilingual landscape logo

Logo colours

Full colour

Our full colour logo is created with “Night blue” and “Spring green” from our primary brand colour palette.

The English, full colour primary logo, with the Office for National Statistics name stacked next to a green and blue icon.
Full colour logo

Black or white

We use a single colour black or white logo where the full colour logo is not appropriate, such as on a dark background.

Warning:

Always check the contrast between the background colour and the logo colour meets WCAG 2.1 AA standards by using the WebAim colour contrast checker (opens in a new tab) 

English ONS logo in black text on a white background to show correct use of colour contrast when use of colour is not appropriate.
Black logo
The English ONS logo in white text on a blue background to show correct use of colour contrast.
White logo

All colour variants are available to download from our downloads section.

Clear zone

The area around the logo should be kept clear, to avoid crowding and maintain readability.

The minimum clear zone is equivalent to the width and depth of the ONS symbol. No type or graphic element should intrude into this space.

Whenever possible leave more space around the logo than this.

The measure is always in proportion, so the clear zone will need to scale as you increase or decrease the size of the logo.

An example showing the width and depth of the landscape English ONS logo to indicate the required surrounding clear zone.
Stacked English logo clear zone example
An example showing the width and depth of the landscape Welsh ONS logo to indicate the required surrounding clear zone.
Stacked Welsh logo clear zone example

Logo positioning

The context and type of communication we are using will determine the position of the logo.

In most cases, our logo is positioned in the top left-hand corner for brand visibility and awareness.

Our alternative logo is positioned in a bottom corner to act as a sign-off, such as on our social media posts.

Important information:

When positioning the logo, always remember to factor in the clear zone

A wireframe example of an A4 letter showing the stacked primary ONS logo positioned in the top left-hand corner.
Primary logo position example on a letter
A wireframe example of a social media post showing the secondary landscape ONS logo positioned in the bottom right-hand corner.
Alternative logo position example on a social media graphic

Size guides

The size of the logo should be consistent across all our outputs. You can check the sizing by measuring the width from the left to right of the complete logo.

If you are unsure about the sizing, email ons.design@ons.gov.uk  (opens in a new tab) 

The bilingual versions of the logo use the same size as the Welsh counterpart.

This table shows our recommended logo sizes for print.

Important information:

The tri-fold leaflet, A6 to A0 and roller banner sizing has been calculated based on the product being displayed in portrait. You may need to adjust sizing to suit your document orientation and content.

FormatStacked EnglishStacked Welsh and BilingualLandscape EnglishLandscape Welsh and Bilingual
Business card40mm43mm50mm53mm
Tri-fold leaflet (DL)50mm53mm
65mm
69mm
A6
40mm
43mm
50mm
53mm
A5
50mm
53mm
65mm
69mm
A4
60mm
64mm
75mm
89mm
A3
100mm
106mm
130mm
138mm
A2
120mm
128mm
150mm
158mm
A1
200mm
212mm
260mm
275mm
A0
240mm
156mm
300mm
316mm
Roller banner
300mm
322mm
380mm
400mm
C4 envelope
50mm
53mm
65mm
69mm
C5 envelope
50mm
53mm
65mm
69mm


Digital logo sizes

This table shows our recommended logo sizes for digital.

FormatStacked EnglishStacked Welsh and BilingualLandscape EnglishLandscape Welsh and Bilingual
Twitter, Facebook, LinkedIn social post230px245px328px348px
Instagram social post
305px
320px
380px
400px
Eventbrite banner
600px
640px
770px
815px
Email
190px
206px
245px
262px
Desktop website
200px
212px
260px
275px
Mobile website
245px
260px
280px
300px
4:3 PowerPoint
200px
214px
240px
252px
HD PowerPoint214px240px275px290px


Minimum print sizes

Only use our logo at the minimum size when space is limited. Always measure from the left to right of the logo to ensure sizing is correct.

The minimum English logo size is a width of:

  • 40 millimetres (mm) for the stacked logo
  • 50mm for the landscape logo

The minimum Welsh and bilingual logo size is a width of:

  • 43mm for the stacked logo
  • 53mm for the landscape logo

Minimum digital sizes

The minimum English logo size is a width of:

  • 110 pixels (px) for the stacked logo
  • 140px for the landscape logo

The minimum Welsh and bilingual logo size is a width of:

  • 120px for the stacked logo
  • 150px for the landscape logo
Examples of the minimum size of the English ONS logo, at a width of 43 millimetres or 120 pixels for the stacked logo, or 53 millimetres or 150 pixels for the landscape logo.
English logo minimum sizes
Examples of the minimum size of the Welsh ONS logo, at a width of 43 millimetres or 120 pixels for the stacked logo, or 53 millimetres or 150 pixels for the landscape logo.
Welsh logo minimum sizes
Examples of the minimum size of the bilingual ONS logo, at a width of 43 millimetres or 120 pixels for the stacked logo, or 53 millimetres or 150 pixels for the landscape logo.
Bilingual logo minimum sizes

Incorrect usage

Our logo must be used correctly and consistently for all outputs to avoid compromising our brand.

Warning:

Only use official versions of the logo. Do not reproduce the logo from other sources, for example, website screenshots or document scans. Our logo packs are available to download from our downloads section.

When using our logo, do not:

  • alter the font, name or colours
  • display the logo symbol or wordmark by itself
  • stretch, rotate, rearrange, or cut off any parts
  • use a blurred or pixelated version
  • apply any effects, such as a stroke or shadow
  • place on a background that does not have sufficient contrast
  • use a white box on a coloured background
Examples of incorrect use of the ONS logo

Downloads

For use on professionally printed products using the CMYK colour model or Pantone inks.

Contains:

  • ONS Logo Set CMYK
  • ONS Logo Set Pantone
  • AI files (vector)

Includes all variations:

  • stacked, landscape
  • English, Welsh, bilingual
  • full colour, black, white

Download the print logo pack (30MB) (opens in a new tab) 

Digital use

For use on digital products using the RGB colour model, not intended to be professionally printed.

Contains:

  • ONS Logo Set RGB
  • Favicon
  • PNG, SVG (vector)

Includes all variations:

  • stacked, landscape
  • English, Welsh, bilingual
  • full colour, black, white

Download the digital logo pack (2MB) (opens in a new tab) 

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