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Sub-branding

All external communications and materials must follow the Office for National Statistics (ONS) brand guidelines.

Sub-brands dilute the ONS brand and can create confusion, both internally and externally.

We do not create new sub-brands for:

  • departments
  • programmes of work
  • corporate services

If you feel there is a compelling reason not to use corporate ONS branding, email ons.design@ons.gov.uk (opens in a new tab) 

We can advise on other ways to address issues you are facing. This could be providing templates for your content or helping with a specific campaign to raise awareness about your project or team.